Thursday, April 26, 2018

Pantera: The Art of Sculpting Fog


The de Tomaso Pantera. Around $10,000.*
In Italy, men build cars with passion. One of them is Alejandro de Tomaso. And this is his car. Pantera.
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The evolution of the print ad is something that deserves its own dissertation (I am sure there are many) and today too much copy scares away even the most avid reader. Today, any print ad worth its media uses four key components: 
  • A headline
  • Visual-grabbing design elements
  • Snappy copy or even as short as a tagline
  • A call to action. 
I miss the days when copy dominated print ads covering up to seventy per cent of the page. You simply can't get away with that now. Looking back through my ancient Sports Illustrated enearthed some treasures, namely an ad for the Pantera.  If I asked a thousand of my readers if you knew what the Pantera was, my guess is that two or three would know what it was. For the other 9,997 of you, take a mental walk with me and let me tell you...

Elvis Presley was car enthusiast known for his love of Cadillacs. After all, he owned nearly a hundred of him during his lifetime. But in the 1970s, the talk among car buffs was a sleek Italian-made sports car called the Pantera (aka Panther in English). Elvis bought one and was never the same. One day when he fancied a spin, the car wouldn't start. After some frustration, he took out a gun and shot it a few times. 

The Presley Pantera is now in a museum...respectful visitors count the wounds.
It might be thought that the incident, enthusiastically reported around the world, would damage sales of the Pantera...nothing was further from the truth. Why? Perhaps the love affair for automobiles was best described by William Faulkner in "Intruder in the Dust":

“The American really loves nothing but his automobile: not his wife his child nor his country nor even his bank-account first (in fact he doesn't really love that bank-account nearly as much as foreigners like to think because he will spend almost any or all of it for almost anything provided it is valueless enough) but his motor-car. Because the automobile has become our national sex symbol. We cannot really enjoy anything unless we can go up an alley for it."

It was felt that even the king of rock and roll had no right to take shots at a car. The Pantera, a car previously confined to the specialist market,quickly gained notoriety. Pantera fans sympathized with Alejandro De Tomaso, its creator, when he explained that his design, like many an Italian prima donna, could be temperamental and should be treated with kindness and patience. The starting problem was a minor matter, he said, to do with overheating, and could be simply remedied. 

As for the Presley Pantera, it is now in a museum. Respectful visitors count the wounds.

If, as Faulkner and other writers claimed, America has had a love affair with the car (now possibly fading, as affairs do), this may explain why the Pantera became an object of special affection along with the country's own classics stretching back to Henry Ford's Model T. De Tomaso's achievement was to get his Italian job into a pantheon largely made up of American models. He had an unusual combination of gifts, that of innovator and salesman.

Immortalized in plastic...a sure sign of a classic....
Yet, I digress...

When Ford president Lee Iacocca wanted a sports car that his dealers could offer to match the Corvette, he turned to the De Tomaso Pantera to do the heavy lifting. Growing up in the the seventies, Iacocca was a bit of a business folk hero. No one knew CEOs and Presidents of big companies back then, but everyone knew him. Even a 10-year-old from Los Angeles. He said once, "You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere."

This statement was never so obvious as him turning to his Lincoln-Mercury ad agency Kenyon & Eckhardt to create the materials that would get his big idea across. By the time the Pantera was ready to find its way into Lincoln-Mercury dealerships the ads were ready and immediately made an impact. The copywriting itself deserves a special spot in the pantheon of copywriting. Each word carries the weight of ten. Consider the following paragraph: 
"Conceived without compromise. A car so carefully built (it is virtually handmade) there will only be 2,500 made the first year. Mid-engined like a racing car. An ultra-high-performance sports coupe that stands a little higher than the average man’s belt buckle, it seats two (and only two) and it’s priced in the neighborhood of $10,000."
And then the ego grabbing hook-line:
"Obviously, Pantera is for the few who demand something extraordinary."
Today, this would be enough copy for two ads, but in the 1970s, they were just getting started:
"The body is the inspired work of Ghia, the renowned coachbuilder. It is Italian craftsmanship at its finest. Monocoque construction fuses the steel skin and frame into an incredibly strong and rigid structure.
"The engine is a 351 CID, 4-barrel V-8 placed just ahead of the rear axle, which gives Pantera some huge advantages over conventional sports cars. Better vision forward. Less power-loss. Better weight distribution. And the tightest, most satisfying handling characteristics you’ve ever experienced."
And if all of this mindblowing car jargon (easily retained and digested as you read) isn't enough, they his you with the cherry on top of the sundae:

"With five forward speeds fully synchronized, independent suspension of all four wheels (die-cast magnesium wheels are optional), rack and pinion steering, power-boosted disc brakes — even an ingenious system to prevent you from inadvertently selecting the wrong gear while shifting, the de Tomaso Pantera has to be one of the most impressive vehicles ever offered here at any price."

Copywriters are, I suppose, beasts of imagination tethered inescapably to reality. They define success by creative brilliance, knowing ultimately it is only properly defined by commercial performance. And amongst all this, they yo-yo in and out of an odd state of immersion – rapt by a brief about chewing gum, or shoes, or Japanese lemonade, all the time knowing that none of it really exists. 

Copywriting, like marketing, is the art of sculpting fog. This is never more apparent than in the Pantera ad above.

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The Flip Side

Of course, the ad agency cut some corners too and resorted to the 1970s Mad Men-style of advertising...sigh:





Monday, April 2, 2018

Seriously: The Best Places to Eat in Poland Right Now

Okay, so where am I?

Move over, Paris. Get a taste for one of the most surprising food destinations on Earth: Poland.

This European nation is located at a geographic intersection that connects the forested lands of northwestern Europe to the fertile plains of the Eurasian frontier and sea lanes of the Atlantic Ocean. It often flies under the radar, but its food scene is starting to cause a stir.

Order up the Grey Goose Nest at the Szara Gęś.
Seldom do I get to worry about the right things to eat in a normal work day. I mean grab and go is the staple of the day. And, when you're on set, the only things left on the craft services table are the dry peanut butter granola bars, Oreo cookies, and apples. So, when I hit the road, I spend a lot of time trying to figure out the best things to eat. When I heard about the hidden treasures of the culinary delights found within Poland, I had to get there. What follows are the best places to eat in Poland—from Krakow to Warsaw—and where to go to burn away the calories

KRAKÓW

Szara Gęś
Rynek Główny 17
31-008 Kraków
Phone: +48 12 430 63 11

In the middle of Old Town Krakow is an amazing restaurant and we only recommend it if you want to be spoiled.

I wouldn’t be exaggerating if I said that Szara Gęś easily ranks amongst the best cuisine choices in all of Europe. The restaurant has it all: excellent wines and spirits (essential for closing those big deals), exceptional service staff, inviting decor, innovative and well-plated dishes, and incredible desserts. Order up the Grey Goose Nest, which resembles an actual large goose egg in a nest. This gastric invention is an unexpected, over-the-top delight that must be sampled if you get anywhere near Poland. Seriously, it’s worth a special trip.

Delectable salmon at the Restauracja Pod Baranem.
Restauracja Pod Baranem
ul. św. Gertrudy 21
31-049 Kraków
Phone: +48 12 429 40 22

The Michelin Guide 2017 says this about the Restauracja Pod Baranem:

"Traditional family-run restaurant set over five rooms, with rug-covered stone floors, homely furnishings and contemporary artwork by Edward Dwurnik. The large menu offers classic Polish cuisine; sharing dishes must be ordered in advance…"

... and did the meal ever live up to the guide’s recommendation.

The modest façade is seemingly like every Europe eatery on a quiet street. Yet, the minute you enter the restaurant, you’re greeted to a full house with enough energy to power a small town. Once you check your coat, you are certainly ready to try the vast menu.

The salmon (pictured) and duck main dishes are exquisitely prepared and the friendly staff is on point during the entire meal. Add some delicious mulled wine and bespoke vodka martini and you're in business.

The loin of venison is comfort cuisine that leaves a lasting impression.
Pod Nosem Restauracja
Kanonicza 22
31-002 Kraków, Poland
Phone: +48 12 376 00 14

After a long, long stretch of less than impressing experiences while testing new restaurants this spring, all we wanted to eat was a full menu at Pod Nosem Restauracja in Kraków. There no place else we’ve found where fine dining feels so cozy while being so surprising, inspiring, and taste-bud-pleasing. Their approach is definitely fitting the ongoing trend of focusing on local food sources without ever being overly intellectual about it…

…and if you’re in the mood for Polish game with a modern twist, this is the just the place to come. Take a look at the entrée selections offered:

Baltic Salmon with vegetables and broth
Rabbit and polenta with beetroot
Guinea Fowl, steppe boletus, buckwheat and Brussels sprouts
Loin of Venison with chestnuts and kale

The flavor and texture profiles of their dishes are spot, yet unusual enough to leave a lasting impression. Add in the homemade dumplings and fois with figs and you just want to stop and go to heaven. Wait, you’re already there! Oh, and their rhubarb pavlova with pomegranate dessert is heavenly.

Where to Stay in Kraków

A five-star hotel and spa on a quiet corner of the Wisła, the Niebieski is a fantastic boutique hotel with a harmonious holistic interior arrangement and philosophy of wellbeing that extends from the sumptuous Vanilla Spa and throughout the entire hotel. The spacious rooms feature wide, comfortable beds, unique modern furnishings and soothing colors, while the Vanilla Sky restaurant serves light fusion cuisine with certified organic ingredients, and features great views of Wawel Castle within walking distance of the main attractions.

Niebieski Art Hotel & Spa
Flisacka 3
30-114 Kraków
Phone: +48 12 297 40 00

Niebieski is a fantastic boutique hotel with wellbeing at its core.
Go out of your way to try the sumptuous Vanilla Spa (above and below).

Don’t Miss While In Kraków

I went there for the food, but stayed because of the steeped historical significance. The main draws of this European city are its Old World architecture and connection to World War II. History enthusiasts will appreciate seeing the planes at the Polish Aviation Museum and revel in walking around Oskar Schindler's Factory, Old Town, and the Jewish Quarter. The Auschwitz-Birkenau Memorial and Museum will leave you utterly and emotionally drained, while architecture aficionados will love eyeing the Wawel Cathedral and St. Mary's Basilica.

If you have a few hours in the afternoon, a must see is the Wieliczka Salt Mine, a UNESCO World Heritage site, where salt was churned out for centuries. The mine's undisputed climax is St. Kinga's Chapel, a full-blown underground temple made out of salt. A visit to the mine also doubles as a workout—during a typical visit, you'll navigate down 800 steps, 350 of which are part of your initial descent.

WARSAW

ELIXIR by Dom Wódki
Wierzbowa 9/11
00-094 Warszawa, Poland
Phone: +48 22 828 22 11

Also known as The Vodka House—there are currently over 250 vodkas ready to pour—we sadly skipped the alcohol during the lunchtime visit. This fine dining restaurant, in the heart of Warsaw near the National Opera House and Museums, has pushed the local Polish food scene to a new level. Their kitchen showcases the diverse flavors and textures of Polish cuisine with a unique drive and ambition. Specially prepared by Tomasz Małek, a four-time Flair Bartending world champion, the menu is fully paired with cocktails, wines and liquors.

Since it was lunch, I stuck to soup and salad, which both ate like a meals of their own. The Krupnik soup arrived at the table with the millet and vegetables, free-range chicken meatballs, and dill, looking delicious, yet lonesome in the bowl. The broth was added tableside and it couldn’t have been more delightful. The goat cheese and beetroot salad ranks among the finest meal salad I've ever tasted

One can only wonder how amazing this meal would have been at night with some vodka. Bravo!

Warszawski Sen Restaurant by Mateusz Gessler
ul. Hala Koszyki 63
Warsaw
Phone: +48 22 221 81 76

Really good food gives me the shivers. I also kind of want to clap my hands, when I eat it, and sometimes I even do (like, a silent mental clap, but still, we’re applauding the chef).

Eating at Warszawski Sen, located in the trendy Koszyki Hall, gives me that feeling. Their cauliflower cream soup with truffle oil is very, very high on my list of absolute Warsaw faves. It’s made with the best local truffles and so creamy and delicious that I (almost) lack the words to describe it.

But I also love all the other veggie dishes like the super creamy risotto with mushrooms (as you can see we were on a cream kick in Warsaw!) and the baked yolk, sour cream and roasted spring onion salad.


GDAŃSK (via WARSAW)

I cheated a little bit when it came to visiting Gdańsk. Rather than switching hotels and staying outside of Warsaw, I opted to take the two-and-half hour train ride from Warszawa Centralna (see Where to Stay in Warsaw to understand why) to Gdańsk.

Gdańsk is a hidden treasure and once you step off of the train you immediately why this town in a must see. Start at St. Mary’s Basilica and the 46-foot tall Astronomical Clock that is both a work of art and highly-functioning information source. Its complex dials show the time and date, phases of the moon, the position of the moon and sun in relation to the zodiac signs, and the calendar of saints. Adam and Eve ring the bell on the hour, and at noon the Three Kings, the Apostles, and Death join them in a historic precession.

Visit the Amber Museum to see hundreds of interesting ways the most rare amber on Earth’s is used in everyday life. Without a visit, you might never know that as much as 90% of the world's deposits can be found near Poland, with some of it extremely valuable. Exiting the museum there is a huge street where you can buy an amber treat of your own (I opted for the petite lamps with the fashionable amber shades).

Lunch at Brovarnia in the Hotel Gdańsk
Szafarnia 9, 80-755
Gdańsk, Poland
Phone: +48 58 320 19 70

After a longish walk past the shipping canal, a small respite was in order and I stumbled upon the Brovarnia and just like Gdańsk, it was secret gem that exceeded expectations. The five-course lunch was a mesh of local delights that excited the palate:

Veal Loin Carpaccio with arugula and truffle olive

Young spinach salad with goat cheese, beetroots, pine nuts with lemon-nut vinaigrette

Wild mushroom consommé with truffle dumplings

Beef cheeks confit with roasted vegetables, potato dumplings and red wine sauce

Apple Crumble with Baileys sauce and ice cream

The famous 21 demands of the 1980 shipyard strike (click to enlarge).
After lunch, I immediately proceeded to The European Solidarity Centre for one of the best museum experiences anywhere. In 1980, the American news media caught wind of Solidarity, a Polish labor union led by the charismatic Lech Walesa. Every night, the national news would show this David standing up to the Goliath of communism.

Who would have guessed that this union would be instrumental in the eventual collapse of the Soviet Union, and the primary catalyst that would transform Poland from a repressive communist satellite to the EU member democracy it is today?

My visit to the Solidarity museum reminded me of the daily anti-commie rhetoric, which fueled our nuclear fears and dislike (hate) of the Soviet Union. The museum's 'Roads to Freedom' exhibit is centered in the Gdansk shipyards where Walesa rose to lead the shipyard workers. Inside, elaborate dioramas and props recreate the bare cupboards and empty shop shelves with only lard and vinegar of Poland in the ‘80s. Slideshows and crackling film-reels tell the stories of the political uprisings and the nightmare of martial law.

The famous 21 demands of the August 1980 shipyard strike, handwritten on plywood boards and honored by UNESCO's World Heritage List, are also on display along with letters of support from all over the world.

Winne Grono Restaurant
ul. Mikołaja Kopernika 17a
80-280 Gdańsk
Phone: +48 60 221 88 17

Winne Grono: The smoked duck is the best in Europe
Before catching the train back to Warsaw, dinner was slated for the Winne Grono Restaurant and it seemed to take forever to get there. More than once I thought about getting by on the first class train meal that awaited. Boy, am I glad I didn’t skip this restaurant.

If you want to know why the Polish food scene is as good as it is today, come here. The modest restaurant tucked into a residential area was a gastronomic delight. The smoked duck breast with celery salad, walnut, Roquefort cheese, red beets, and apple sorbet is easily the best duck we had in Europe. If you want a vegetarian option, there’s nothing better than the fried goat cheese with pear in red wine, marinated pumpkin, rocket and sunflower pesto.

KOZLÓWKA / LUBLIN / KAZIMIERZ

The search for cuisine continued with easily the most intriguing and emotional day of the trip, starting with a two hour forty-five minute drive to Kozłówka. Here, you will find picturesque Zamoyski Palace, the only remaining authentic Polish aristocratic residence in the region. In a miracle of fate, the palace was not destroyed in World War II. Time has stood still at the palace since Count Konstanty Zamoyski had it rebuilt and redeveloped at the turn of the 19th century. Not only did he order numerous copies of the finest paintings and original works of art, but also equipped the place with modern bathroom, waterworks and sewage system. Opt for the private tour and request Magdalena as your private docent.

Traveling further southeast to Lublin marked another day of remembrance to those we, as a people, let perish through racism, ignorance, and indifference. Majdanek was a concentration and forced labor camp that evolved into a death camp. It was located in a suburb just three miles from Lublin in Poland in the center of the General Government area.

Majdanek opened in September 1941, initially for Soviet prisoners of war, and was liberated by the Soviet Army in July 1944. During this time approximately 360,000 victims died or were murdered, 120,000 of them Jews.

The inmates of comprised people of 54 nationalities from 28 different countries. They included Soviet prisoners of war and Jews from Poland, Germany, Czechoslovakia, the Netherlands, France, Hungary, Belgium and Greece. In addition, many non-Jews from Belorussia, the Ukraine and across Poland were taken to the camp as political prisoners or slave laborers.

Ego Restaurant at Hotel Alter
ul. Grodzka 30,
20-112 Lublin, Poland
Phone: +48 601 902 800

With Majdanek draining me of all available energy, the Ego was just the remedy to recharge. The brilliance of Chef Karol Zając lights the way through a rediscovery of the long hidden secrets of polish cuisine merged with flavors from the far-reaching corners of the world. Nothing can compare to the beef tartar with anchovy-sephia emulsion and pickled boletuses.

As a matter of fact, the pumpkin ravioli with burnt butter foam is worth the 11-hour flight and three-hour drive alone. The wine was so good that I packed two bottles of wine and brought them back in my suitcase.

After Lublin, I zipped over to Kazimierz Dolny for a night tour. It is one of the highlights of anything in the general vicinity of Warsaw as one of the most beautifully located little Renaissance towns in Poland. Its greatest prosperity dates back hundred of years and has become a popular holiday destination, attracting artists and summer residents. The tour featured visit to their iconic 16th century Parish Church, the ruins of medieval castle and tower, and Old Town filled with studios and local artisans. The highlight of the trip was the torch lit hike in the driving rain through the Jewish cemetery followed by local liqueur tasting—a tour of a lifetime.

Zielona Tawerna  
Nadwiślańska 4,
24-120 Kazimierz Dolny, Poland
Phone: +48 81 881 03 08

I had heard the buzz around Zielona Tawerna and were curious about trying it. Now I cannot stop thinking about going back. It’s simply that good; some of the best Polish flavors you will find in town.

The moment you enter the old house, with a garden, the scent of herb—sage, mint, rosemary, and lavender—engulf your senses. Since it was the forest mushroom season, our hostess recommended the chanterelle soup, fried cabbage, and Ruskie pierogi (dumplings with cottage cheese and potatoes) and it was if your aunt from the old country spent all day cooking in her own kitchen. A wonderful meal before a long trek back to the hotel.


Where to Stay in Warsaw

Located in Warsaw’s beautiful Nowe Miasto (New Town) whose origins date back to the 15th century, the Mamaison Hotel Le Regina is housed in the Mokrowsky Palace. One look at the hotel’s terracotta-colored façade and you know you couldn’t possibly find a better place to stay in Warsaw (and you won’t want to leave either as evidenced by our affinity to take long train rides so at the end of the night we could rest our heads there). Standing on a narrow, quiet street, this 61-roomed hotel boasts luxurious interiors, a year-round pool, a quirky good spa, and the acclaimed La Rotisserie restaurant.

Mamaison Hotel Le Regina Warsaw
Kościelna 12, 00-218
Warsaw, Poland
Phone: +48 22 531 60 00

The Mamaison Hotel Le Regina is housed in the Mokrowsky Palace
A view inside the penthouse (above and below).

Don’t Miss While In Warsaw

Poland's capital city is filled with educational attractions—the POLIN Museum of the History of Polish Jews and the Warsaw Uprising Museum focus on the country's history, while The Royal Castle in Warsaw and the Copernicus Science Centre feature art or science collections. Music lovers can admire Frédéric Chopin-focused sights along Krakow Suburb Street. No visit to Warsaw is complete without wandering around Old Town where the charm overwhelms you no matter where you look.