Thursday, December 20, 2018

The Worst Fans in Hockey—20 through 11

Number 14 - Big Hat Guy (c) Dan Hamilton-USA TODAY Sports
It’s time for a break from criticizing the Kings, so I turn my gaze on some fans instead.

I started this column a few weeks back by previewing and revealing the Number Five Worst Hockey Fan: Obnoxious Loud Guy. Today, I look at the worst fans, numbers 20 through 11. Full disclosure, I’ve probably morphed through being some of these guys in my 45 years watching puck all over North America. I’m on version 4.0 of myself. It’s a better place.

Now, on with the countdown…

Oh wait. Before I get to the worst 20, I’d be remiss not to cover the Honorable Mentions:

  • The guy who gets his kid a souvenir stick before the game and lets them spend the entire game banging it against the back of your seat. (Bonus points when they whack you in the back of the head once or twice.)
  • Foul-mouthed dude in the middle of a section filled with kids.
  • Dude wearing a sweater with his own name on the back.
  • Guy sitting in the first two rows who stands when there’s a fight so he can see better and instead blocks your view.
  • Guy on the glass who bangs the glass during that same fight.
  • Dude who challenges players in the penalty box.
  • Without further ado, here’s the first installment of my worst fans in hockey countdown.

20. Restless Leg Couple

The couple ten seats into a row who leave and come back repeatedly, each period, every period, and then struggles with their footing as they inch by with drinks without lids.

19. Dude Who Sits in Your Seat / The Guy Who Is in the Right Seat and Row, But Wrong Section

You know the guy who sneaks down into your seat when he sees a patch of empties. He’s made himself comfortable — even brought his food with him and/or left his empty wrappers in your foot space. Arenas use assigned seating and have ushers for a reason. This guy should be ranked higher but the pain typically only lasts for a second.

18. Jealous Dude

This is the guy who thinks the entire stadium is looking at his girlfriend. Jealous Dude does not want you looking at her. And no matter what happens, even if you’re clearly not looking at her, he’s still glancing around with one of those Robert DeNiro Looks from Taxi Driver all over his face.


17. Back of Bench Dude

The guy sitting near the opposing team bench who yells insults, usually unfunny ones, at every player on the bench. This guy is polite in every aspect of his life but turns into a Vegas standup guy after knocking back a few. Unfortunately for all of us, he’s not remotely clever and stumbles out insults like, “Hey, Dumba, did you lose your magic feather?” He’s bombing out there and doesn’t care. Every time I sit near Back of Bench Dude, I’m always angry he didn’t bring his sitcom laugh track.

16. Phonetic Guy

This guy needs to pronounce every Russian or Slovak or Czech player’s name the way a native speaker would say it. You know, the know-it-all American who digs out his acting class Eastern European accent to pronounce “Artem Anisimov” or “Tomáš Plekanec” when shouting out the names of those respective players. Phonetic Guy is the same guy who turns around and corrects you when you unknowingly screw up a fact.

15. Big Shot in the Cheap Seats

We have a saying when we go to StubHub searching for the game: “Do you want good seats or in the building?” The wallet usually dictates “in the building.” I mean, just being there is a treat. Way in the upper upper 300s, there are some interesting characters. Like the fool sitting right in back of you telling his bros about the struggles of being in upper management but bragging about the “great seats that he got from work.” He’s in denial somewhere.


14. Big Hat Guy

Hey big hat guy! Give us a chance to see the game. Save the Babushka or your derby-shaped Kangol for your trip to the snow. Inside the arena, don’t act oblivious that you’re blocking my view. You definitely are and it isn’t the slightest bit cute. I hate that guy.

13. Guy with Glass Seats Who Brings His Young Kids and Doesn’t Take Away Their Electronics

I don’t know, it just bugs the living hell out of me. It’s worse on television when there’s a big play and the kid can barely lift their eyes up to see what just happened.

12. Bad Parents

Yeah, yeah, I know where you think I’m headed. Think again. Bad hockey parenting is where you’re a long-term Kings fan who let’s their kids make their favorite team choices. You’ve seen the beaten-down father wearing a Dustin Brown sweater while his kids sport their Ducks or Sharks sweaters. That’s bad parenting, plain and simple. As soon as they are born you have to drill the sports bias into them. You have to go all Manchurian Candidate Fan on them, brainwashing at will.

11. The Dude Who Wears a Sweater of Someone Who Isn’t on the Team

Okay, (most) retired players are exempt here. So are the warm-up jerseys you won in the Kings Care Foundation silent auction, or even a game-worn sweater.

This actually happened: Three weeks ago at Staples, I spotted someone wearing a purple Kings, number 28 Oleg Tverdovsky, sweater. I swear. Apparently his “other sweater” was in the wash.

Now, pay attention Kings fans, because Guy Number 11 will probably be pretty relevant come the 2019 trade deadline: Once a someone is traded away, don’t wear it to the stadium. Don’t burn it or throw it away either. Wear it at home when you are cleaning or watching a game on the NHL Network.

That’s it for this week ... we’ll continue the countdown soon. What fans do you think will make the top 10?

---

This column is from my Perspectives From The Cheap Seats slot on Jewels From The Crown.

Wednesday, December 12, 2018

The Power of Christmas

Okay, so where am I?

I'm up late, late late, So many pressing projects...
  • A college magazine to put to bed...
  • My Los Angeles Kings Jewels From The Crown columns...
  • Research on the next big idea for the next Clio Award...
  • Planning the former Communist bloc holiday trip in two weeks...
  • Christmas gift wrapping...
But then, I came across this from 2017:

Yes, this was a actual advertising campaign posted on Poundland's  social media accounts last year. Besides this photo featuring the famous Elf on the Shelf with a teabag dangling from his nether regions, there were supporting images of the elf in a hot tub with nude Barbies, an elf thrusting with a toothbrush, and the elf drawing a phallic-shaped cacti on an Etch-A-Sketch. For the innocents among us, you';; have to Google teabagging to see what it is. (SPOILER ALERT: NSFW.)

Yeah, I'm still speechless too.

Speaking of the Elf on the Shelf, are you tired of him? Jimmy Kimmel has the recipe to make Christmas great again.


Christmas is my favorite holiday. Why, you ask? Because Christmas is advertising and advertising is Christmas. I am far from a cynic, but those white, glimmering lights, the scent of newly cut conifers, those stop motion animated CBS television specials, remembering your friends and family with gifts, and even Santa Claus are pure capitalism. And, advertising is here to shine a light on it all. 

Inspiring behavior change is at the core of advertising. Creating campaigns that make people feel is the pipe dream that all of in the ad game aspire to. We devote late nights, weekends, and 60 hour work weeks laboring on the big idea to make it even bigger. More emotion. Extra heartfelt. Collective, Christmas is our case study. It's a success that makes all other successes envious. 

Besides great advertising, it also produces incredible comedy. Like this one from Saturday Night Live. In a parody of Glengarry Glen Ross, Winter's Breath (Alec Baldwin) is an elf sent by Santa to motivate elves (Rachel Dratch, Amy Poehler, Seth Meyers) building toys for Christmas, reminding them to Always Be Cobbling.


In 2013, the Pew Research Center reported that four out of five non-Christians celebrate Christmas. That means someone, some now convinced a whole lot of people worldwide that Christmas was a lot more than the North Star, an immaculate birth, and three pour maidens without a proper dowry. Here's where I pop in and take credit for the success of Christmas on behalf of the advertising industry Kanye West-style. The ad industry has made Christmas into destination for togetherness, love and support. The pagan winter celebration has morphed into the shining example of the influence of marketing to spur affirmative moods and unite the world around us.

Of course, great advertising also comes out around the holidays. Each year, the flood of Christmas-themed commercials is the earliest indicator that the holiday season is upon us. I've got my favorites. I've also worked on some great campaigns. Here are some of the best holiday commercials of all time.

Coca-Cola 
“Catch”

Coca-Cola cornered the Christmas market decades ago with their holiday ads featuring Santa Claus. Shoot, Santa started shilling Coke even before he took up smoking. Now the holidays and that hourglass-shaped bottle go hand-in-hand.


AT&T 
"Reach Out and Touch Someone"

Back before FaceTime and when long distance was $2.49 a minute, grandpa could read bedtime stories.


Hershey’s Kisses
“Holiday Bells”

Imagine if a tree shaped outline of chocolate could play “Jingle Bells”...


Folgers Coffee
“Peter Comes Home”

Peter plays Santa and brews coffee. Simple and heartwarming.


John Lewis 
“Man on the Moon”

We don't get to see these here in the Stats, but across the pond, the ad folks over at John Lewis know how to make a Christmas commercial.

Campbell’s Soup 
“Snowman”

Before Olaf we had the Campbell’s Soup snowman..."M’m! M’m! Good!”

Tuesday, December 4, 2018

The Five Worst Tourism Campaigns I Could Find on YouTube

Okay, so where am I?

It's late and I'm polishing my running diary for tonight's Los Angeles Kings game against the Arizona Coyotes. It's been a struggle this season in my first year as a moonlighting sportswriter. The Kings are really bad and coach is worse. How bad is he? He's so bad that I penned letters to him and then to his boss, general manager Rob Blake. That one took a lot for me because I would never want anyone complaining to my bosses. As far as I know, no one has ever complained about me in writing. Hopefully that streak continues.

Also, I am still waiting for Dr. Peter Lam, Chairman of the Hong Kong Tourism Board, or their executive director Anthony Lau, to call me to sort out the disaster that is their “Treasures of the Heart” tourism commercial.

Inspired by the awfulness of the Hong Kong Tourism Board, I've unearthed a handful of truly horrendous tourism campaigns...

Barcelona

This ancient Barcelona video showcases every fountain in the land. And here you though they were only known for their food, beaches, Gaudi architecture, and pickpockets.


Canada

Once upon a time a photobombing squirrel made big news in the Great White North. So, of course the marketing folks at Banff Lake Louise Tourism rushed a commercial to air touting its national park. Needless to say this didn't age well. Now, or then.


Latvia

Here, the inability of Latvians to communicate without a huge supply of napkins and tomato ketchup is showcased. Also showcased is awkward couple flirts, the cheap beer, and bad waiter haircuts.


Miami Beach

In 1970, Miami Beach jumped into the colorful advertising gimmick game first launched by Mary Wells Lawrence for Braniff.
I’m red, I love…
I’m yellow, I groove…
I’m blue, I appreciate...
There’s one place where colors and people best come together – Miami Beach!
This is opening of the original meandering infomercial type (13+ minutes long) featuring a shameless number of good looking, eyebrow raising women in front of roaring fires and reclining beds.


Massachusetts

In the 1980s, Massachusetts dreamed up this classic showcasing New Englanders living in harmony. However bad the spot is, it features maybe the best tourism jingle ever:


This spot was so bad good that it was lampooned by Family Guy: