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Monday, March 22, 2010

The Greatest Maketing Campaign

Fess Parker made the coon cap an all time favorite.
To publicize the 1955 film Davy Crockett, King of the Wild Frontier (released in Britain in 1956), Walt Disney Productions launched a massive marketing campaign in the UK in order to make the country's youth "Crockett conscious." There was already a "Crockett craze" in the U.S., where the episodes had become wildly popular. Crockett merchandise was produced en masse, the most iconic item being the imitation coonskin cap. The craze became immensely popular amongst schoolchildren, and the ballad made its way across the Atlantic. 

Ah, Fess Parker, R.I.P.