Monday, March 21, 2011
Advertising: Edgy or Over the Line?
Spirit Airlines had quite a 2010. Holding 200 passengers on a New York tarmac for hours and refusing to give water or bathroom breaks. Charging $45 for a carry-on bag. Stranding 16,000 passengers with a seemingly impromptu strike. Now the low-cost airline is making a new name for themselves: Frat Boy Advertising.
Edgy and crude, their copywriters are pushing the envelope towards adolescent and chauvinistic. Two online ads caught my attention.
1) Notice the headline:
Many Unbelievably Fantastic Fares to Diving destinations.
2) How about this one?:
Many Islands Low Fares
Oral sex and sexy moms. There's no wonder who their demographic is on this campaign.