I love this quote quite frankly; it says it all. I hope this past weekend, I didn't make a mistake with my forthcoming book.“He who never made a mistake never made a discovery. ”
In the weeks after two wildly lucky winners in Missouri and Arizona divvied up the $600 million Powerball jackpot, I found myself enviously pondering, as I tore up two my December Starbucks allowance, what I would do if I woke up one day with an extra $300 million in the piggy bank. While I was doing that I received this email:
From: maggie, the book editor assistant [mailto:email@example.com]
Sent: Wednesday, January 9, 2013 1:17 PM
To: 'Michael Lloyd'
Subject: RE: Lloyd Book Changes #41
Happy New Year! Just hung up with Amazon and we are awaiting Landscapes to go to press. I know we’ve asked for an interminable amount of changes, but we need to shorten the six weeks we gave you to bring it all to final AND we need the new layout by Jan. 25th. Get back to me when you can and, uhm, no pressure,
Well, happy new years to you too, Maggie! When you get an email like that, what’s a Media Guy to do? I mean, I was still planning what to do with my first hundred mil... I’m fairly certain that ]I would not have poured it Lakers season tickets or JCPenney stock — my first order of business might have been finding a Westwood apartment with a few bedrooms, and maybe donating ten million or so to charity. But now I just had to get to work. I sequestered myself away from humanity and whacked my 250-page Landscapes of Life tome down to under a hundred pages. Really taking a book like this from 160 photos down to 90 was akin to choosing which of your children you love the most.
|The new book cover designed by Anna Aladadyan.|
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4, ABANDONED. Living in the bigger cities typically doesn't give you the access to large areas that lack the residue of human activity. While traveling in Salalah, such a place exists near what would be the equivalent of prime beach real estate in Malibu. These hand-built row of ancient tract homes still stood tall, yet uninhabited as if they were resistant to the atomic bomb that surely must have detonated here. The area begged for answers. Who lived here? How did they live? What would make an entire town move en force?
Take a listen here.
With that bittersweet countdown behind me, I now hand of my book to the acclaimed Los Angeles designer An Na who will turn the images and descriptions that did make the cut into a work of art.