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Friday, May 9, 2014


"Advertising is what you do when you can't go see somebody."- Fairfax Cone
 In real life, when you go see someone, you're usually not going to get something from them. Maybe you are. But more likely you're going to share something with them. A story. A meal. Your thoughts on the latest Game of Thrones. Something.

But for some reason, advertising likes to show up on your doorstep both uninvited and asking for something. A bad combination. Generally when that happens in real life, people slam the door.

The moral of the story: don't demand attention until you've got something good to share. The rest takes care of itself.