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Thursday, February 4, 2016

Media Day at the Super Bowl

Okay, so where am I?

Super Bowl 50 officially kicked off with Media Day Super Bowl Opening Night and there's a lot going on in Northern California. I mean this could be Peyton Manning's last rodeo, players are wearing wrestling masks and the game will be on in Hungary! The SAP Center, which is usually home to the chokers known as the San Jose Sharks, is now home to the "Golden Game's" opening night.
Needless to say, I did not get an exclusive with Peyton Manning.
I really want to know how anyone gets any good stories from this day without insider access. There are literally thousands reporters hunting both teams asking the same old questions and getting the same old answers. Some of the goof balls reporters are dressed as super heroes, clowns, and brides turning the already insane day into a mockery of media reporting.

As I look around the arena, I am immediately reminded and how America is a sucker for everything football. Upwards of 7,000 fans paid $30 just for the privilege of sitting in the stands and watch the players say as little as possible in their quest to get back to their hotel for room service as soon as possible.

Speaking of insider access, Miss Universe, Pia Wurtzbach of the Philippines, certainly has it. She's covering the festivities for Inside Edition. Gossipers inside the madness whispered that a bitter Miss Colombia was denied a press credential...well, that’s what Steve Harvey told me.

I'm still a little bitter myself that the Super Bowl package at the Fairmont hotel seems to be sold out. The five-star hotel has a $1 million party package which includes a four night stay for six in their 6,000-square-foot penthouse and 22 tickets to the game. I was really counting on this package.

Back to Pia, she was up front, sash and all, dancing with the players:

Last year's Super Bowl XLIX between the the Patriots and the Seahawks was watched by almost 155 million viewers. For those of you scoring at home, that the most-watched show in the history of American television. This is why ads on the telecast cost a whopping $5 million for a thirty second spot. It seems that every single spot will star a dog, a donkey, or Alec Baldwin touting Amazon's ripoff of Siri featuring the voice of "Alexa." Early buzz has the Honda Sheep as the media darling. In the spot, sheep sing Queen’s "Somebody To Love."

Ah, Sheep...the perfect metaphor for the mass of naive consumers susceptible to dreamy television commercials. But seriously, Keith Quesenberry of Messiah College and Michael Coolsen of Shippensburg University came out with a new study of Super Bowl ads, The researchers said that William Shakespeare holds the key to a great ad. they concluded that the most successful, well-liked ads are presented as mini-movies in a five-act story structure such as that favored by legendary playwright William Shakespeare. Why you ask? Well, the study found many of the best ads follow “Gustav’s Pyramid,” the five-part story structure — exposition, rising action, climax, falling action and denouement — adopted by 19th Century German novelist Gustav Freytag.

Jose Mendin's Korean Fried Chicken Wings (below)
Sirius XM satellite radio will offer up eight languages of the game on Sunday, including a Hungarian broadcast. Somewhere in Budapest, a woman preparing her goulash (in lieu of chicken wings) is wondering aloud how she's going to make it to the 12:30a kickoff time.

Speaking of which, how did chicken wings become the official snack of America's most-watched event? The National Chicken Council estimates that 1.3 billion wings will be eaten by Americans on Super Bowl Sunday. That's 39 million more than last year! The NCC also notes that that Charlotte residents spend over $1,400 on wings per $1 million spent in local grocery stores. That's almost three times more than the $480 devoted to wings in Denver. Apparently, the wing is king. I've provided a brilliant Korean wings recipe below. Why? Because every great American party needs some culture.

Lady Gaga is performing the national anthem. Considering her performance at the Oscars let's us know she will do just fine. The betting over/under is 2 minutes 20 seconds for Lady Gaga’s pregame national anthem on Sunday. What prevents Gaga from telling all her family and friends to bet big on the “under” and then coming in at 1:57? Hey, I’m just asking!

The Q Factor. Sports and entertainment research company, Repucom, which measures the metrics on almost 4,000 celebs and athletes and celebrities reports that Panthers QB Cam Newton now has a better "influential score" — the ability to change people’s perceptions — than President Barack Obama, Donald Trump, and Hillary Clinton. Now you know who to write-in this November.

Helen Mirren's anti-drunk driving Super Bowl ad for Anheuser-Busch/Budweiser smacks of hypocrisy:

Bud shouldn't get to preach against drunk driving any more than Smith & Wesson gets to preach about gun violence.

Jose Mendin's Korean Fried Chicken Wings

1 whole chicken (cut into 8 pieces)
1 Bibb lettuce head (cut into cups)

Buttermilk Marinade:
1 liter buttermilk
2 tablespoons kimchee base
1 tablespoon gochujang paste
1 tablespoon chili powder

Seasoned Flour:
2 cups all-purpose flour
½ cup cornstarch
1 tablespoon chili powder
1 tablespoon paprika
1 tablespoon garlic powder
1 tablespoon shichimi 

Marinade the chicken in buttermilk mix for at least an hour. Take chicken out of buttermilk and drench in seasoned flour, then leave out for at least 15 minutes. Fry at 360° for 15 minutes or until cooked all the way through. Serve with gochujang mustard miso and Bibb lettuce cups.
For the Gochujang Mustard Miso:
1 tablespoon miso paste
1 clove garlic, minced
½ tablespoon light brown sugar
1 tablespoon sesame oil
½ tablespoon rice vinegar
1 tablespoon gochujang
1 tablespoon dijon mustard

Combine miso paste, garlic, brown sugar, and 1/4 cup water in small saucepan. Bring to a simmer over medium heat. Cook for one minute, or until miso dissolves and begins to bloom. Remove from heat, and stir in oil and vinegar.

Carolina Panthers cornerback Josh Norman wears a wrestling mask on Media Day Super Bowl Opening Night. Photo: Jerry Lai, USA TODAY Sports

The Evolution of Barbie

“We believe we have a responsibility to girls and parents to reflect a broader view of beauty.” These are just a few words from Mattel’s senior vice president after the toymaker announced a new line of inclusive, diverse Barbies. The new spot won't appear on the Super Bowl telecast, but it deserves a spot here on the Media Guy Struggles: