I'm still hunkered down, North Korean-style*, working with the team to produce our Clio submission. We want to make the April 21st deadline and save the $25 late fee. We shall see.
I can tell you that I was inspired by this article about North Korea's Loyalty campaign where, "North Koreans are being mobilized en masse to boost production and demonstrate their loyalty to leader Kim Jong Un in a 70-day campaign aimed at wiping out 'indolence and slackness.'"
Talk about innovation!
*- Note to Kim Jong Un: This is a quasi-compliment; please do not hack me!
Anyway...while looking for commercial inspiration, I ran across the perfect late seventies ad for my latest AD OF THE WEEK/MONTH/WHATEVER postings while simultaneously continuing my assault on sexist advertising throughout the decades. "Enjoy" the flashback.
Enjoli: The 8-Hour Perfume for the 24-Hour Woman
Seriously though...the ad was powerful and it stuck with you. I didn't have to hear the jingle on youtube to remember the words to this commercial. They have been embedded in my mind for three plus decades. Maybe I was addicted to television in 1980 (probably true.) Yet, I digress.
Listen to the jingle:
I can bring home the bacon
Fry it up in a pan
And never let you forget you're a man
(European guy V.O.)
Give her Enjoli
The 8-Hour Perfume for the 24-Hour Woman
I can work 'til five o'clock
Come home and read you tickety-tock
Tonight, I'm going to cook for the kids
And, if it's loving you want I can kiss you and give you the shiver in bed
(European guy V.O.)
Enjoli, the 8-Hour Perfume for your 24-Hour Woman
The answer is simple: More work!
In fact, the Enjoli liberated woman of the seventies is now a 24-hours-a-day working and pleasing machine, capable of doing nearly everything! In fact, if you offer to cook for the kids tonight, she make you shiver...
My takeaway? I'm beginning to think that advertising from 1950 to 1980 would have been non-existent without sexist ads.