Leave it to the marketing geniuses at Nintendo to get more publicity from its long time cash cow Donkey Kong. The company is trying to trademark the iconic phrase "It's on like Donkey Kong." Just the awareness alone is credited for making the recently released Donkey Kong Country Returns a big hit. There are also reports of increased sales from older Donkey Kong titles for new platforms. Just let this be a warning that if you try to include the line in your new creative, you may have to pay Nintendo their cut to use it.
