The Super Bowl of Candy Just Got Real

From the Reese's youtube channel:

No tricks here. Trade in your Halloween candy for Reese's candy. What'd you expect from the GOAT of Halloween?!

This is no trick!

If you your children look into their pillow case-sized bag of Halloween candy and get too many Nerds or candy corn or taffy during their Halloween trick-or-treating, they may be in luck, but only if they are in downtown Manhattan*.

“Disappointment goes in. Reese’s cups come out,” according to the Reese's video.

(Reese's / Melanie O'Sullivan)

Reese's has constructed the the greatest vending machine of all time. It let's consumers trade in your disliked Halloween candy you hate for delicious peanut butter cup. So, if your kids dive into their bags and find the wrong stuff to make candy trades, this vending machine will.

The appropriately named "Reese's Halloween Candy Converter"is your Wonka-esque happiness Golden Ticket for two great tastes in one great candy bar. The awesome machine created by Anomoly is part of the 2018 "Not Sorry" campaign, introduced earlier this year, which is voiced by Will Arnett as the unapologetic voice of the brand.

Anomaly executive creative director Christine Gignac says, "The manifesto is basically—and literally—we know we make the best candy ever known to humankind, therefore we are going to intentionally make you want it. All the time. And no, we're not sorry,"

The candy converter idea came from a brainstorm session centered around trick or treating "and how you really just want to find the house with the good stuff—the Reese's. Full cups instead of the minis, even better," Gignac reports. "That, and knowing that kids already love trading candy for something they want more. There's always stuff in your bag you want to get rid of. This is a major Halloween ritual. So lets put ourselves right in the center of that ritual."

The brand has long been a marketing and advertising innovator. In 1972 they launched their iconic "You got peanut butter on my chocolate!" campaign and Reese's instantly caught the attention of America's sweet tooth:

Sadly, I cannot partake as I am in Jason Vorhees mode:

Happy Halloween!

Note to Reese's, we love your too. How about a machine next year in Hollywood.

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* - The vending machine is located on Fifth Avenue between Washington Square North and East 8th Street — near Washington Square Park from 4 to 9 pm. 10,000 pieces of candy will be available.