Commercial Roast: Peloton

If you’ve ever seen a Peloton workout bike commercial, you've been shamed. How? Why? Take a look at the spot. I promise, it will only take a minute...

Did you notice the overriding themes? Every actor in the the Peloton ad is in great shape. Every actor lives in a better home than you. Every actor chose to make the Peloton workout bike the centerpiece of their better life.

Remember what Renée Zellweger said in Jerry Maguire?:

"It used to be a better meal, now it's a better life." The same applies to the Peloton. "It used to be a better way to workout, now it's a better life." Sure, it’s a commercial, but it might as well be parody, amirite? This past week, @ClueHeywood took to Twitter and did what I couldn't: roasted Reloton and along the way highlighted the absurdity of their ads with a stream of consciousness thread. Bravo Clue Haywood!

Love putting my Peloton bike in the most striking area of my ultra-modern $3 million house

— Clue Heywood (@ClueHeywood) January 28, 2019

I put my Peloton bike in the center of the panoramic living room window in my New York penthouse pic.twitter.com/ol0B3Kavif

— Clue Heywood (@ClueHeywood) January 28, 2019

A good place for your Peloton bike is between your kitchen and your living room facing the cactus garden so you always remember virtual spin class pic.twitter.com/PNFMp3kwM1

— Clue Heywood (@ClueHeywood) January 28, 2019

I have a Peloton at home, at work, and also one placed by the ocean-facing living room windows of our four bedroom beach cottage pic.twitter.com/F21Y1f7eop

— Clue Heywood (@ClueHeywood) January 28, 2019

Sometimes I’ll move the Peloton bike into our gallery so I can spend time with my half gay husband while he reads Architectural Digest wearing combat boots pic.twitter.com/jdBWowR4z3

— Clue Heywood (@ClueHeywood) January 28, 2019

My Peloton is in the living room because it’s my favorite work of art aside from the turquoise marble peacock I keep in the fireplace. pic.twitter.com/fQyaK7PIjM

— Clue Heywood (@ClueHeywood) January 28, 2019

Sometimes I let the nanny ride my Peloton. But the solarium is my space, so she only can ride in the garage and only when she’s disciplining my children. pic.twitter.com/bJFYuTFBag

— Clue Heywood (@ClueHeywood) January 28, 2019

This is absolutely unacceptable Peloton placement. This appears to be a basement and not a solarium, conservatory, grotto, inglenook, or rumpus room. pic.twitter.com/d5AEv64lnn

— Clue Heywood (@ClueHeywood) January 28, 2019

You might ask why the windows in front of these Pelotons are so small. Unfortunately space on the yacht is limited and the gym is near the waterline. We manage. pic.twitter.com/Hqa1kVgWDj

— Clue Heywood (@ClueHeywood) January 28, 2019

My husband says it’s a fire hazard to have the Peloton bike blocking the doors from the living room to the veranda. He doesn’t understand that the Peloton bike will be the first thing I save. pic.twitter.com/yltVAQsi14

— Clue Heywood (@ClueHeywood) January 28, 2019

Ironic that “Peloton” means a group of cyclists when my favorite way to cycle is alone in the guest house living room at our Brentwood mansion. pic.twitter.com/RfQGe58cL7

— Clue Heywood (@ClueHeywood) January 28, 2019

Commercial Credits:

Agency:  Partners & Spade
Production Company:  Reset
Directors:  Andre Stringer
Editor:  Arcade Edit / Brad Waskewich
Composer - Steve Lynch
Music company:  Echolab
ECD/Partner: Anthony Sperduti
Creative Director: Griffin Creech
Art Director: Rob Matthews
Executive Producers:  Erika Best & Andy Wilcox
Account Director:  Cristina Fotieo